💍 The 10 Smart Questions to Ask Your Jeweler When Buying an Engagement Ring

Choosing an engagement ring is one of the most meaningful decisions you’ll ever make — and one of the most exciting. But with all the sparkle, settings, and styles, it’s easy to feel overwhelmed. That’s why asking the right questions can make all the difference in helping you feel confident, informed, and cared for throughout your journey.

At Rogers & Hollands | Ashcroft & Oak, we believe shopping for a ring should be a joyful, no-pressure experience. We’ve helped generations of couples find the ring — and these are the smart questions we always recommend asking (along with a look at how we proudly answer each one).

1. How is this ring crafted — and how secure is the setting?

👉 Why it matters: A well-crafted ring isn’t just about sparkle — it’s about strength, structure, and lasting quality.
 💎 Our Promise: At Rogers & Hollands | Ashcroft & Oak, craftsmanship is our obsession. We design every engagement ring with meticulous care — from the precise cut of each diamond to the metal and shape of the setting. We don’t take shortcuts like glue or mass casting. Instead, we use time-honored techniques and hand-inspected finishes to create settings that are both beautiful and secure. Our attention to structure minimizes risks like loose stones, bent prongs, or premature wear — so you can wear your ring with total confidence, every day.

2. How do I know I’m getting a high-quality diamond?

👉 Why it matters: Not all diamonds are created equal — and you deserve to know exactly what you’re buying.

💎 Our Promise: Every engagement ring at Rogers & Hollands | Ashcroft & Oak comes with a Statement of Value, outlining the materials and craftsmanship that make your ring special. Our trained associates take the time to walk you through the key diamond characteristics — including cut, color, clarity, and carat weight — so you understand what affects brilliance, beauty, and value. Whether you're choosing a classic style or something custom, you'll leave with confidence in both the ring and the facts behind it.

3. Can I get a custom design ring?

👉 Why it matters: You deserve a ring that reflects your unique love story.
 💎 Our Promise: From selecting your mounting and center stone, to designing your dream ring from scratch, we offer flexible, hands-on custom design services. Whether you're inspired by a vintage piece or looking for something modern and minimal, our in-house experts will help bring your vision to life.

4. What’s the difference between the diamond grades (4Cs)?

👉 Why it matters: Understanding the 4Cs — cut, color, clarity, and carat — empowers you to make the best choice within your budget.
 💎 Our Promise: Our associates are passionate about education. We’ll walk you through the 4Cs and help you prioritize what matters most to you — sparkle, size, color, or price — so you never feel overwhelmed.

5. What kind of metal is best for everyday wear?

👉 Why it matters: The right metal ensures your ring holds up to life — not just the jewelry box.
 💎 Our Promise: We are incredibly selective when it comes to our metals. Every band is made using gold, platinum, or carefully chosen alternative alloys that minimize the risk of scratches, warping, and loose stones. It’s not just about beauty — it’s about creating rings built to be worn, cherished, and passed down.

6. What services come with the ring?

👉 Why it matters: Jewelry care doesn’t stop at the sale — long-term service protects both the ring and the memories it holds.
 💎 Our Promise: Every diamond engagement ring set in a precious metal comes with our exclusive “We Will” Guarantee — which includes lifetime cleaning, inspections, and resizing at no cost. To keep this coverage active, all we ask is that you bring your ring in for a complimentary inspection every six months. It's a small step that ensures your ring stays as secure and stunning as the day you said yes — and we’re always here to make that easy.

7. What’s your exchange or return policy?

👉 Why it matters: Even the most confident decisions deserve room for change.
 💎 Our Promise: We offer a 60-day return and 100-day exchange policy — one of the most generous in the industry. Our only goal is for you to be absolutely in love with your ring, no exceptions.

8. What financing options are available?

👉 Why it matters: A flexible plan can help you choose the ring you truly love — without added stress.
 💎 Our Promise: We offer generous and flexible financing options, including an in-house credit program that allows you to finance directly with us, no bank required. We consider your full credit profile — not just your score. We believe everyone deserves access to the ring of their dreams, and we’ll work with you to make that possible.

9. Do you offer a protection plan?

👉 Why it matters: Life happens — and a good protection plan provides peace of mind.
 💎 Our Promise: Our best-in-class protection plans include lifetime coverage for your entire ring — not just the mounting, but the diamond or center stone as well (a rarity in the industry). Unlike many competitors, our plan doesn't require regular inspections to stay valid. It’s lifetime protection — no strings, no stress.

💬 Ask an associate about our Lifetime Protection Plan to learn exactly what’s covered and how it can give you confidence every time you wear your ring.

10. Do I get a discount on wedding bands or wedding day jewelry?

👉 Why it matters: Your engagement ring is just the beginning — weddings and anniversaries come next.
 💎 Our Promise: When you shop with us, you’re automatically enrolled in our Diamond Preferred Club — which means you’ll enjoy exclusive discounts on your wedding bands, day-of wedding jewelry, and even your 1st anniversary gift. We’re here to celebrate every step of your love story — not just the proposal.

💗 Why Couples Trust Rogers & Hollands | Ashcroft & Oak

For over a century, we’ve built our legacy on trust, service, and craftsmanship. As a family-owned jeweler, we treat every guest like family. That means warm service, honest guidance, and rings that are built to last a lifetime (and then some).

We don’t believe in pushy sales tactics. We believe in celebrating your story — and helping you find a ring that feels just right.

Engagement Ring Designs Loved By Many

Accented by 74 meticulously set diamonds for added fire and sophistication, each sparkle enhances its timeless allure. Crafted in luminous gold with G color and VS clarity, it’s a modern icon of luxury and love.

Lillian. Lab Grown 1ct. Diamond Halo Engagement Ring in 14k White Gold