Shop this holiday season and earn unlimited $100 Holiday Dough coupons—redeemable toward a 2nd purchases of $300 or more.
Why You'll Love It
- $100 Back: Earn $100 Holiday Dough for every $300 you spend
- Unlimited Earning: No cap—earn as much as you like
- Shop Anywhere: Available on both in-store & online purchases
- Flexible Redemption: Use your Holiday Dough from October 1, 2025 – February 28, 2026
Shop Now & Start Earning Holiday Dough
How It Works
Earn
- Spend $300 or more = receive $100 Holiday Dough coupon
- Earn multiple coupons in one purchase (e.g., spend $600 = $200 Holiday Dough)
- Online purchases: coupons may arrive separately from your order but will be mailed to your billing address within 30 days
Redeem
- No need to wait – Holiday Dough can be redeemed the same day you earn it towards any 2nd item
- Redeem in-store or online from October 1, 2025 - February 28, 2026
- Each coupon requires a qualifying purchase of at least 3x the coupon value and can be combined.
- Example: 1 coupon ($100) = $300+ purchase
- Example: 2 coupons ($200) = $600+ purchase
Important Details & Exclusions
- Not valid on jewelry/watch repairs, gift certificates, or purchases prior to October 1, 2025
- Holiday Dough is non-transferable
- Must be intact & attached to the original receipt or packing slip
- Requires valid I.D. matching the name on the receipt/packing slip
- Can be redeemed on most regular-priced jewelry & watches (excluding pre-owned Rolex)
- Cannot be earned or redeemed on protection plans, repairs, insurance claim transactions, gift certificates, layaways, layaway payments or credit account payments
- Holiday Dough will not be issued on purchases made using Holiday Dough
- May be combined with our Every Day Hero Discount
- Other exclusions apply; see store associate for full guidelines
Questions?
We're here to help! Contact Us
What We Offer
A Legacy of Love. A Promise for Life. Experience the Difference.
60-Day Return & 100-Day Exchange Policy
Industry-leading return policy, offering you the ultimate peace of mind.
Generous, Flexible Financing Options
Including 0% interest, $0 down plans, using an in-house credit approval team that looks beyond the score. We also offer Klarna, lease-to-own, and layaway. Credit subject to approval.
Best-In-Class Lifetime Protection Plan
Industry-leading protection plan offers full coverage for your diamonds, gemstones, metals, and sizing, with no inspections required. See protection plan details or speak with an associate, in-store or online.
Free Lifetime "We Will" Guarantee
With complimentary 6-month inspections. Exclusions apply.
Custom Design & Special Orders
Watch live as an expert helps you to create your dream piece. A truly unique experience, guided by an expert designer who will keep your comfort and function in mind.
Flexible Trade-In Program
Accepting qualified pieces from both our stores and other jewelers.
Knowledgeable, Authentic Service
Our Associates must go through rigorous certification prior to selling their first diamond. Our team isn't just knowledgeable — they're family. Many of our associates have been with us for over a decade, offering guests unmatched expertise and care.
Uncompromising Quality & Value
Every natural diamond, lab-grown diamond, and colored gemstone we carry in store goes through an in-person quality assurance process, ensuring unmatched beauty, brilliance, and value. Our trusted vendor partnerships and rigorous quality standards mean every piece you take home is crafted to stand the test of time.
Pay in Installments
Pay in 4 with 0% interest
Pay later in 30 days or finance up to 24 months.