Me and my partner went engagement ring shopping. This was the second store we looked at. Bill was very friendly and got us up to speed on what to know about diamonds, gold, and the like. Showed us a variety of rings so that my partner could get a good feel for how it felt on her hand. Came back after looking at several places in town and decided to go the custom route, which Johnathan helped me with. They asked me if I had a budget in mind, and stated they would try their best to work with that and did so. We went through several iterations with the artists designing the ring. We looked at diamonds together, online, and in person to pick the right center stone. The prices on their diamonds beat comparable diamonds from other retailers. They were very respectful, amenable, and pleasant throughout the whole process. The final product was a ring that my partner was very happy with. Would recommend to anyone!

Very friendly and knowledgeable.

Florida helped us very professional and kind

I have closely worked with Justin over the last five years I will not go anywhere else. His customer service has been absolutely amazing. He goes above and beyond with sales. I have purchased several pieces through him every time I am in the Eau Claire location. I tend to find him because I have always had an honest, friendly positive experience I look forward to future purchases with Justin He goes above and beyond his position he has been more than a sales clerk. I have also witnessed him training other staff. He is beyond pleasant and knowledgeable. He is personal that is an asset to have in an every day business.

Had an amazing experience at Ashcroft and Oak with Kat and Jason. My mom and I purchased 3 matching gold rings as a surprise for my sister on her wedding day (one for each of us). Jason went above and beyond to ensure the rings arrived in time. It was such a special gift for my sister on her wedding day and we are so grateful for Jason’s effort to ensure the rings arrived in time!