Franco Chains
The franco chain is a favorite for a reason. Its tightly woven, V-shaped links create a sleek, structured look that's both eye-catching and incredibly durable — making it one of the most popular chain styles for everyday wear. At Rogers & Hollands, our franco style chain necklaces are available in a range of metals and lengths, whether you prefer a subtler everyday piece or a thicker, more commanding look. As a family-owned jeweler since 1910, we take pride in offering chains built to last — and with our protection and repair services, your franco chain will stay looking its best for years to come.
FAQs
A franco chain is made up of V-shaped links arranged in a tight, four-sided pattern that gives the chain a square cross-section. This construction creates a bold, structured chain with a smooth surface and exceptional strength. Franco chains originated in Italian jewelry making and became widely popular through hip-hop culture.
Both are bold, substantial chain styles but they differ in construction and look. A franco chain uses V-shaped links in a four-sided, square pattern, creating a more rigid, angular profile. A cuban link chain uses oval, interlocking links with a flat, rounded surface. Cuban links tend to have more visual width, while franco chains have more depth.
Franco chains are primarily designed to be worn as standalone pieces, as the chain itself is meant to be the statement. However, heavier franco chains with wider links can support pendants with appropriately sized bails. For pendant wear, many people prefer a cable, box, or rope chain as the foundation.
Franco chains at Rogers & Hollands are available in gold and sterling silver. Gold options include yellow gold and white gold. The choice of metal affects both the look and price of the chain, with gold options offering a warmer or cooler tone depending on the alloy.