We are proud to say that for over 100 years, we have been your family-owned & operated jewelry store dedicated to helping multiple generations of couples & families create magical moments, traditions, & heirlooms.
With 76 stores across ten Midwestern states, we’ve grown to become the oldest & largest family-owned & operated jeweler in the nation. To thank for that, we have you, our guests, who trust us enough to be a part of your special moments & become a jewelry store your family depends on for generations.
Like you, we understand the importance of traditions & making memories. We have created a family of stores with knowledgeable staff, unique merchandise, & distinctive guest service. Our store’s slogan, “jewelry created for now & forever”, establishes our product as jewelry that is not only fashionable today, but timeless in beauty.
We have the perfect pieces to help make your special moments sparkle for all of life's milestones - engagements, weddings, birthdays, holidays, and those "just because" moments.
Since 1910, the foundation of Rogers & Hollands and Ashcroft & Oak has always been, & will always begin with family. From founder, Bernard R. Friedman, to now matriarch & jewelry designer, Juell Kadet (pictured left with husband Alan Kadet), the theme of exclusivity combined with handcrafted quality, have become the ingredients of our long history of sustainability & success.
Juell was the first woman to be featured on the cover of National Jeweler Magazine as well as the first to be inducted into the “National Jeweler” Retailer Hall Of Fame. At its annual competition, retail jewelers are honored for the special contributions they’ve made to their stores, their communities, and to the jewelry industry.